Sports are unpredictable, no matter how wild a game is, but we will pretty much always come out with a winner and a loser.

For advertisers, apparel manufacturers and marketing groups it is always wise to prepare for pretty much anything that happens in sports. That is exactly what Birmingham, Alabama radio station WJOX-94.5 FM did prior to Monday night’s College Football Playoff national title game between the Alabama Crimson Tide and Clemson Tigers.

The station was ready to celebrate Nick Saban’s sixth title with the Crimson Tide with a commercial for Academy Sports + Outdoors who were to sell the school’s championship gear.

As we all know, Alabama did not win the game, not even close to winning it, losing to Clemson 44-16. However, the commercial spot played over the airwaves.

If you cannot see the video, click here.

Obviously, the ad, which was to sound like it was live, was pre-recorded and somehow was inadvertently programmed. It definitely did not go unnoticed. How could it? The commercial was a 60-seconds long. Even worse was the station broadcasted the game.

Awkward.

It was definitely a cringe-worthy moment for Alabama fans. It is almost as bad as the third quarter fake field goal attempt.

Now, if you are headed down to Academy Sports + Outdoors in Hoover, Alabama, don’t expect to find any Alabama title gear or else you will be disappointed. But, from the pitch we got, it might be a great store to check out for all your sports and outdoor needs.