Immediately several players were on board.

A diverse country like Canada calls for a diverse game. That is why it should not come as a surprise that the CFL has long featured players and coaches from various racial, ethnic and religious backgrounds.

The t-shirts that were worn, now available through the CFL website and soon through team stores, feature the name of the campaign on the front with players who have represented the diversity of the league covering the back. Some of those names include Custis, Giftopoulos, Khan, Lancaster, Mosca and Singh. Proceeds from the sale of the shirts will go to the CFL Alumni Association and the Purolator Tackle Hunger initiative.

With the campaign being launched on Sunday, only two teams were able to wear the new shirts for week eight of the CFL schedule. The BC Lions and Saskatchewan Roughriders were decked out in the new gear and it caught the attention of CNN.

New CFL commissioner Randy Ambrosie joined CNN (see video) to discuss why the league launched the campaign when they did, as it was already planned to be launched in the fall. Ambrosie said during the interview “Diversity is such an important part of our league’s history and such and important part of being Canadian, maybe it’s time to send a positive message about the power of diversity.”

The shirts were originally designed to be done as a limited release in honour of Canada 150 in the fall, but due to the events members of the league office thought it was right to get the shirts out to the two teams taking the field last Sunday.

Not only are the players fully supporting this, fans have been scrambling to get their own shirts to celebrate the diversity that the league has had since it’s inception. Fans across the country saw the shirts and reached out to the league as well as their local teams asking how they could get them. This included the Winnipeg Blue Bombers President and CEO Wade Miller who was the first to contact the league representative to get his hands on the shirts for his team. Because of this on Thursday night the Bombers coaches wore the shirts on the sidelines with a limited number being available in Winnipeg’s team store.

One person that had already placed a big order for the shirt was former Blue Bomber offensive lineman Obby Khan, whose name is included on the back of the shirts. The Winnipeg resident played for the team for six seasons and was one of the first Muslim players in the CFL. Khan will be selling the 100 shirts at his restaurant with all the proceeds from the sale going to charity.

Khan explained that “the CFL is a microcosm of what Canada stands for. The game itself is a reflection of the country. Our game is different, our rules are different, our values and different. We pride ourselves on being different and diverse.”

Late Thursday we learned that Commissioner Ambrosie received a call from a radio host in Charlottesville who was exhausted, frustrated and in a fog following the events of last weekend when he happened to flip the channel and saw Sunday’s CFL game on ESPN. The man saw the CFL players wearing the t-shirts. He told the commissioner that he felt the fog lift for the first time in days seeing so many united.

Fan Frenzy’s Loyalty Team is giving away points with this blog. Enter the code ‘CFL Diversity’ to earn Fans Frenzy points.

If you want to get your own CFL Diversity is Strength t-shirt click here.